🎯 What you'll practice: A full review of Lessons 14–17 before moving into UI patterns.
1-B 2-B 3-B 4-B | 5 = flow 6 = low 7 = Research → Information architecture → Wireframing → Usability testing 8 = Interviews reveal the "why" behind behavior in depth; surveys confirm how widespread that behavior is across more users 9 = 1 user's issues might be idiosyncratic; 50 users mostly re-confirm the same problems 5 users already surfaced, wasting time and budget | 10 = 1) Interview target shoppers about pain points, 2) Card-sort categories into a sitemap, 3) Low-fidelity wireframe of browse/cart/checkout, 4) Usability test the wireframe with 5 users.