Lesson 14 — User Research Cheat Sheet

UI/UX

In one line: Understand real users before designing — through interviews, surveys, empathy maps, and personas.

Research Methods

1Interviews. One-on-one, qualitative, uncover the "why."

2Surveys. At scale, quantitative, confirm how common a pattern is.

3Empathy maps. What a user thinks, feels, says, and does.

4User personas. Research-based fictional profile of a user segment.

Interviews

Deep, qualitative, time-intensive

Surveys

Broad, quantitative, faster to scale

Strong research

Combines both — interviews to hypothesize, surveys to validate