Key Ideas
1The Scenario. You've just been hired as a Data Analyst at Northgate Retail Co., a US-based retail company selling Office Supplies, Furniture, and Technology products across four reg...
2Connect the Dataset. The Superstore Sales dataset comes pre-installed with every Tableau Desktop installation. It contains ~10,000 retail orders with fields including Order Date, Ship Date...
3Sales by Category — Bar Chart
SHEET 1 · BAR CHART
Sales & Profit by Category
1Right-click the Sheet 1 tab at the bottom → Rename → type Sales by Category
2Drag Category to the Columns shelf
3Drag Sales to the Rows shelf — Tableau shows SUM(Sales) as bars
4Drag Profit to the Rows shelf (alongside Sales). Right-click Profit's axis → Dual Axis. Right-click again → Synchronize Axis
5On the Marks card for SUM(Sales), change mark type to Bar. On Marks for SUM(Profit), change to Line — this creates a combo chart
6Sort bars by Sales descending: right-click the Sales axis → Sort → Descending
7Add labels: drag SUM(Sales) to the Label mark for Sales bars. Format as currency ($) by right-clicking → Format → Numbers → Currency
8Title the sheet: double-click the title area → type Sales & Profit by Category
📈 Sheet 2 of 4
Monthly Sales Trend — Line Chart
SHEET 2 · LINE CHART
Monthly Revenue Trend
1Click the + icon to create a new sheet. Rename it Monthly Trend
2Right-click Order Date in the Data pane → drag to Columns. In the pop-up, choose MONTH(Order Date) — select the continuous green option (bottom half of popup)
3Drag Sales to Rows. Tableau renders a line chart
4Right-click anywhere on the chart → Trend Lines → Show Trend Lines. A linear trend line appears
5Add a reference line: right-click the Sales axis → Add Reference Line → Line → Average of Table. This shows the average monthly sales as a dashed line
6Drag Category to the Color mark. The line splits into three colored lines — one per category
7Title: Monthly Sales Trend by Category
🗺️ Sheet 3 of 4
Regional Map — Symbol Map
SHEET 3 · SYMBOL MAP
Sales by US State
1Create a new sheet, rename to Sales Map
2Double-click State in the Data pane. Tableau auto-generates Latitude and Longitude and renders a US map with dots
3Drag SUM(Sales) to the Size mark. Bubble sizes now represent sales volume
4Drag SUM(Profit) to the Color mark. Click Color → Edit Colors → choose a diverging palette (Red-Green or Orange-Blue). Set the center to 0 so negative profit = red, positive = green
5Drag State and SUM(Sales) to the Tooltip mark. Edit tooltip text to read: <State> — Sales: <SUM(Sales)> | Profit: <SUM(Profit)>
6Map style: Map → Background Layers → uncheck borders you don't need. Map → Map Layers → select a clean style (Light)
7Title: Sales & Profit by State
🏆 Sheet 4 of 4
Top 10 Products — Horizontal Bar Chart
SHEET 4 · TOP N BAR CHART
Top 10 Products by Revenue
1Create a new sheet, rename to Top 10 Products
2Drag Product Name to Rows. Drag SUM(Sales) to Columns
3Sort by Sales descending: right-click the Sales axis → Sort → Descending by Field → SUM Sales
4Filter to Top 10: drag Product Name to the Filters shelf → Top tab → By Field → Top 10 by SUM(Sales). Click OK
5Drag SUM(Sales) to the Color mark. Apply a single-color gradient (orange to dark orange)
6Drag SUM(Sales) to the Label mark. Format as currency
7Title: Top 10 Products by Sales Revenue
🖼️ Dashboard Assembly
Build the Final Dashboard. With four sheets ready, it's time to assemble the dashboard. The goal: a single, clean view that answers all four business questions at once, with an interactive filte...