Key Ideas
1Equilibrium. Forward = reverse rate. Concentrations constant, not equal. Kc = [products]/[reactants].
2Kc value. Kc > 1 favours products; Kc < 1 favours reactants.
3Concentration shift. Adding product shifts equilibrium left (toward reactants).
4Temperature shift. Raising T shifts equilibrium in the endothermic direction.
5Pressure & catalyst. Higher P shifts toward fewer gas moles; a catalyst speeds both directions equally — no shift.